3 Website Designing Tips for Entrepreneurs

Great veterinarian websites

In a world where more than 90% of actions online begin with a search engine – it is more important than ever that our websites are optimized to appear in search results and optimized to be easily navigated once customers find our websites. These website designing tips will help you create a website that is easy to find and easy to work wit.
1. Make your website easy to find
For every dollar you invest in internet search, you make around $22. Think about it: if you are running a veterinarian website and someone googles “vet in ZIP CODE” but your business is 4 pages deep, what do you think the likelihood is that your services will ever be utilized? When put money toward search engine optimization, you are buying good internet real estate rather than shabby internet real estate. This is one of those website designing tips not to forget.
2. Consider leaving your website to the experts
If you are wondering how to build your website, you might consider that you aren’t an expert. To use our example before, a veterinary clinic website would be much better run by web professionals rather than pet professionals. Professionals are familiar with website best practices and have access to veterinary website templates. Companies that specialize in website design allow vets to focus on their businesses core rather than spending time to tinker with the company website.
3.Consider email an extension of web design
Maybe you are having trouble drawing traffic to your website through search engines because your keywords have very high bids. Investing in email marketing could be a great way to drive traffic to your website. Email marketing returns are a whopping $40 for every dollar spent! Even the best veterinary websites rely on email marketing to drive traffic. Email marketing is also a great way to connect with your current customers and reach out to potential customers. Consider that your competitors are all online as well. Your customers’ first impression often comes from the website so be sure that if you have an email directing their attention to the website, that there is fresh content and that everything is up and running!
These website designing tips are just the tip of the iceberg in terms of making your website work for you. The most important thing to understand is that your website is a huge tool for customer acquisition and retention. It is of the utmost importance that you view it as a tool to make money. Unlike many other marketing techniques, when you invest in your website, your dollars are very easy to trace and it is almost always an investment that pays off.